My Philosophy
When you hire me to support your digital brand, you gain a strategic partner with deep digital marketing knowledge. My engagement model can be adapted as your unique business requires. Keep reading to learn a bit more about my personal professional philosophy. If you think my model is a fit for your business, let’s talk!
How I Operate
Simplicity and transparency
You’ll always know exactly what I’m doing and what you’re paying for. I won’t technical-talk you to death, but I’ll always keep you in the know.
Simplicity and transparency
My clients hire me to manage their channels, and I do that holistically and strategically, within the scope we’ve defined.
Simplicity and transparency
You’ll always know exactly what I’m doing and what you’re paying for. I won’t technical-talk you to death, but I’ll always keep you in the know.
Simplicity and transparency
You’ll always know exactly what I’m doing and what you’re paying for. I won’t technical-talk you to death, but I’ll always keep you in the know.
No Egos
Marketing is a science and an art. I will always advise on technical and legal best practice, but on the creative side, my job is to execute on my clients’ vision, so I embrace feedback.
Simplicity and transparency
You’ll always know exactly what I’m doing and what you’re paying for. I won’t technical-talk you to death, but I’ll always keep you in the know.
About Alyssa
Alyssa is an experienced digital marketer and strategist. In her role as Director of Digital Marketing at United Community Bank, Alyssa lives in the space where data and marketing meet and builds strategies to nurture, delight, and engage users on digital channels. Alyssa is a graduate of the 2021 Leadership Academy class and 2023 Chairmans Circle Culture Award recipient at United Community Bank. She also serves as an Executive Committee Member on the Greenville Theatre Board of Directors. Originally from San Diego, CA, Alyssa and her husband Scott now live in the growing, vibrant southern city of Greenville, SC and enjoy exploring the city’s diverse culinary scene and local attractions. Alyssa is passionate about fitness, good coffee, her friends, and of course, her pets.
My Core Competencies
Website
Your website is your business’ digital front door. Ensure your website presence captures your brand and provides your users with the information or functionality they’re looking for.
Social media
Your business needs to be where the people are. With social media channels evolving quickly, it is essential to have a strategy for managing, growing, and engaging your virtual community.
Brand positioning
A brand is more than a logo. A brand is your business’ identity. Every interaction you have with your community informs their perception of your brand, so make each touchpoint count.
Marketing automation
Human touch and personalization are essential pieces of your customer experience strategy. Leverage technology, data, and automation to engage your users in a human way at scale.
Training
Ongoing education is key to your business’ long-term digital success. The digital world is evolving quickly, so understanding and applying best practice when managing your channels is essential.
Strategy
You know your business’s goals, but sometimes it’s hard to know where to start. Analyzing your opportunities and focusing your marketing with a strategic plan can help.